Palabras clave
certificaciones agrícolas
sector agroalimentario
comercio agrícola
comestibles en línea
Categorías
Cómo citar
Resumen
La idea de que el e-commerce ayuda a las empresas a reducir costos y tiempos de transacción, aumentar la eficiencia y brindar más información, opciones y valor a los consumidores, surgió desde el inicio de su adopción y ha perdurado hasta la actualidad. Y si bien en muchos entornos empresariales el e-commerce ha sido un motor de cambio y una fuente de ventaja competitiva, este no ha sido el caso del sector agroalimentario, pues continúa enfrentando desafíos para implantarse en la industria agrícola, especialmente en países en vías de desarrollo. Por ello, dentro de los aspectos fundamentales se encuentra el poder contextualizar el escenario para el caso de México. Bajo este contexto, la presente investigación tuvo como objetivo analizar estudios de caso de emprendimientos mexicanos que han adoptado el e-commerce como parte de su estrategia de ventas, para identificar los aspectos esenciales de su adopción; así como sus percepciones en torno a aspectos económicos, socioculturales y ambientales. Se identificó que el e-commerce beneficia económica, social y culturalmente a los adoptantes, en mayor o menor medida dependiendo el tamaño de la empresa, dejando el aspecto ambiental como parte de lo que debe trabajarse para revertir el impacto negativo que genera.
Citas
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
Derechos de autor 2025 Adriana Yaomy Lucio Mendiola, Enrique Genaro Martínez-González, Norman Aguilar-Gallegos, Leticia Elizabeth Romero-García, Jorge Aguilar-Ávila