Keywords
organizational innovation
trust index
Citrus sinensis L. Obseck
How to Cite
Abstract
This paper analyzes the access to social networks and trust as part of the social capital (SC) of orange producers in the state of Veracruz, Mexico, and identifies, by means of statistical tests and an econometric model, the influence of SC on the adoption of innovations. The results show that access to social networks and level of trust are related to greater adoption of innovations, mainly organizational ones. The value of this research lies in the development of the social Trust Index, useful for future research. In this paper we do not show the density and between which actors the interactions occur in the social networks analyzed. It is concluded that the current SC of citrus growers is valuable but not yet consolidated, so public policy strategies should consider strengthening it so that innovation has a greater possibility of adoption.
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Copyright (c) 2017 Evelia Oble Vergara, Gustavo Almaguer Vargas, Rosa Luz González Aguirre, Jorge G. Ocampo Ledesma