TY - JOUR JF - Revista Chapingo Serie Horticultura T1 - Analysis of methods to estimate the mean and variance of the willingness to pay: parametric and non-parametric case   AU - López-Santiago, Marco A. AU - Meza-Herrera, César Alberto AU - Valdivia-Alcalá, Ramón SN - 2007-3925PY - 2017 VL - XXIII IS - 2 SP - 231-242 SP - Universidad Autónoma Chapingo DO -http://dx.doi.org/10.5154/r.rchscfa.2016.06.041 ER -